When an artist wants to get noticed on YouTube, the first step they think of is increasing views on their video; but this thought is only partially correct. The YouTube algorithm is very complex and focuses on promoting videos that have a large number of interactions reported in a homogeneous way with likes, dislikes, comments, shares, interactivity, and channel watch-time as well as many other parameters.
Content is King, optimization is Queen
These two parameters must go hand in hand, otherwise valuable content that is not sponsored and not optimized will not be noticed by those who deserve to view it; the same is true when a well-optimized content, and for which a good budget has been planned to sponsor it, will not be able to get good results because it is not of quality or impact on the artist’s and/or Label’s fanbase.
Based on this premise, working today with https://ads.google.com/ is “the foundation” for getting real, useful and almost immediate results. Music Rails has qualified and certified personnel capable of setting up and managing, as well as monitoring, a Google Ads campaign with different objectives; from increasing the interaction of a content to selling a product on the YouTube platform through a teaser video.
Why Google Ads? What qualifications are needed? Why is it important to rely on experts?
Google Ads is a powerful promotional tool, with billions of users using Google every day, the platform offers broad visibility to your content. Additionally, its advanced technology allows you to reach the right audience in a targeted manner and get the maximum return on investment.
To use Google Ads, you need to have some knowledge of online advertising. For example, you need to understand terms like keywords, demographic targeting, campaign budget, and performance analysis. Additionally, it’s important to have an understanding of how advertising works on YouTube and on Google. Despite being a powerful tool, setting up a Google Ads campaign to sponsor, for example, a music video on YouTube can be complex and require a certain degree of experience. Here are some of the most common difficulties:
Keyword selection: it is important to choose the right keywords to reach the right audience. Demographic targeting: it is important to understand the audience you want to reach and set the demographic targeting appropriately. Campaign budget: it is important to establish an adequate budget for the campaign in order to get the maximum return on investment. Performance analysis: it is important to constantly monitor the performance of the campaign and make any necessary changes to improve results.
In conclusion, Google Ads is an essential tool for sponsoring your content on the web; relying on this platform you can reach a large, specific, targeted audience and get the maximum return on investment.